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Empowering
black voices
We're on a mission to ensure the voice of Black consumers are counted & represented authentically in research.
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Mahogany Minds is dedicated to creating a world where everyone feels seen & heard. By unifying diverse Black voices, we provide brands with a comprehensive view of Black experiences.
Join us in fostering genuine connections & understanding in a rich and diverse culture.
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what is mahogany minds?
Black consumers: Speak Up. Connect. Influence.
OUR MISSION
Empower Black consumers to speak to brands who are ready to listen, respond & take action.
Mahogany Minds has a goal to be the largest research database of Black consumers. We work with brands that want to create more inclusive products and services. Members of the platform will have the opportunity to shape the future by participating in surveys and market research that influence the decisions that brands make in exchange for money and other incentives.
MORE THAN JUST A SURVEY SITE
In 2023, Mahogany Minds started a movement to fix market research's blind spot:
ACCESS TO DIVERSE VOICES
We believe by uniting these voices, we can boost representation, build deeper brand connections, and create products and services that truly resonate. Here’s how..
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ADVOCATE
We clear the path to ensure Black voices are accurately represented and not watered down & misunderstood.
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CONNECT
We build connections by linking Black experiences with brands eager to listen and learn.
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EMPOWER
We empower by creating a safe space where Black voices can easily speak up and be heard.
JOIN
HOW IT WORKS
REGISTER
Sign up for free on your phone, laptop, or tablet—no gimmicks, and definitely no spam!
SHARE
When you receive a survey link, join in and share your thoughts! Answer anytime, anywhere.
EARN
Express your honest opinions & earn points as a thank you! Redeem for e-vouchers or gift cards.​
a message from our founder
A report from the consulting firm McKinsey states that 30% of the total spending of Black consumers is spent on products and services with which they are dissatisfied. Think about that! As Black consumers, we have less disposable income AND we have to spend that hard earned money on things that aren't even meeting our needs.
That's infuriating.
"Mahogany Minds is saying ENOUGH. This is not okay anymore. "
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To change this, we must start with how well brands understand us.
